Originally the official seal of the City of Manila, the escudo was San Miguel’s corporate logo for close to nine decades,from 1890—the year of the Company’s founding—to 1975, when it was replaced by the leaf-droplets design. The escudo graced the document conferring on the original San Miguel Brewery the Spanish Royal Grant of Authority to brew beer.

San Miguel’s founder, Don Enrique Ma. Barreto, saw the historic significance of the seal and decided to use it as trademark for San Miguel Beer.

When the brewery was incorporated in 1893, the escudo was adopted as the new company’s symbol. The trademark of the Philippines’ first beer thus became the symbol of the corporation itself.

After being used exclusively as the logo of San Miguel’s flagship product and beer business for 24 years, the escudo was adapted anew as the corporate logo.

The escudo and the accompanying modern typeface that comprise the new corporate identity call to mind the Company’s traditional strength of quality and reliability as well as the dynamism and results-oriented strategy of San Miguel’s current leadership.