San Miguel’s goal is to help people enjoy and make progress in their lives through the many products and services that our company offers.

We want to give every customer and consumer we touch access to the best we can offer—whether in terms of quality, affordability or choice.

Our strategy for achieving these goals has five major elements which are common to both our traditional and new businesses:

Our Strategy
SMC Building

Enhance value of our established businesses.

We aim to enhance the value of our established businesses, ever striving to achieve even greater efficiencies and operational excellence. We will strengthen our brands by improving product visibility and targeting areas where there is room for growth in market share.

Our Strategy 2

Continue to diversify into industries that underpin the development and growth of the Philippine economy.

In addition to organic growth, we continue to seek strategic acquisition and greenfield opportunities, positioning our businesses in a way to best contribute to our country’s economic growth and industrial development.

Our Strategy 3

Identify and pursue synergies across businesses through vertical integration, platform matching and channel management.

We will create an even broader distribution network for our products and expand our customer base by identifying synergies across our various businesses. In addition, we are pursuing plans to integrate our production and distribution facilities for both our established and newly acquired businesses to generate additional cost savings and efficiencies.

Our Strategy 4

Invest in and develop businesses with market leading positions.

San Miguel intends to further enhance our market position in the Philippines by leveraging the company’s financial resources and experience to allow it to continue to introduce new products and services. Potential investments to develop or expand existing businesses include building additional service and micro-filling stations, constructing new power plants, and expanding our power generation and food portfolios. We believe our strong domestic market position provides an effective platform to develop markets for an expanding product availability and distribution. And we will continue to invest in and develop businesses that have the potential to gain leading positions in their respective markets and industries.

Our Strategy 5

Adopt world-leading practices and joint development of businesses.

We will develop strategic partnerships with global industry leaders, including Kirin in the beverages business, Nihon Yamamura in our packaging business and Hormel in our food business. These partnerships provide technical knowledge, marketing and expansion opportunities.