Veega Meat-Free Products

Health consciousness increased significantly during the pandemic. With products already in development for a few years prior, the heightened consumer awareness provided an impetus for The Purefoods-Hormel Company, Inc. (PHC) to launch plant-based food to offer consumers a line of delicious, easy-to-prepare and fully cooked alternatives to processed meats. Taste and affordability were the primary considerations, qualities that are not normally associated with plantbased meals.

PHC’s plant-based food line is sold under the brand, Veega. The products are manufactured locally using wheat, soy, mushroom, and egg, with no preservatives added. The initial offering included five variants namely, meat-free balls, burger patties, sausages, nuggets, and giniling (ground meat). This was later expanded to include a vegan native line of adobo flakes, tapa, and tocino as well as vegetarian ready-to-eat viands bulgogi and spicy soy garlic balls. Hence, whether a consumer is a fully committed vegan or a flexitarian looking to incorporate healthier meals in his diet, there is something that Veega has to offer.

Veega products are available in most supermarkets, convenience stores and quick service restaurants, where it is a mainstay of healthy meals from meatless pizza to healthy nachos, salad, and pasta.

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